I was confronted head on with this question, during the months that I developed my new website for Reinvention Life Coaching. There are so many aspects and facets to what I do and who I work with, that it felt daunting to express it all in an accurate and clear manner. Yes, my graphic designer was an expert at his job, but it was up to me, not him, to figure out the exact answer to the question, “Who am I?”
During the weeks and months leading up to my website launch, I grappled with that question every day and often as I tossed and turned at night. I carefully analyzed who I help, how I help them, why my help is effective, and what my positive traits are that successfully drive this entire process. Eventually, I reached a deep clarity that I think has tremendous relevance to my clients. The act of naming my strengths, talents, and what I have to offer the world was in itself, a profound confidence building experience for me.